The Journey to Becoming

"The Confidence Coach™"

Meet Wendy J Holloway

The Confidence Coach™

"Hey there! I’m Wendy J Holloway,

Founder of TLC Evolution™ &

Fearful to Fearless: A Complete Mind Reprogramming System™

I am cooauthor of 'Should I Stay or Go:

A Gutsy Decision to Stay or Leave Your Partner'

and Mastery-level transformational coach with a deep passion for helping women take back their power."

My journey to becoming The Confidence Coach™

has been anything but linear,

but every step has shaped the work I do today.

I believe that confidence isn’t just a feeling—

it’s about knowing

what you want and how to get it.

It’s about feeling empowered in every area of life and no longer putting yourself last.

Let's Connect

Book A FreeVirtual Coffee Chat

My Journey: From Real Estate to Empowering Women

With 16 years in real estate, including five years as a broker specializing in multimillion-dollar land deals, I’ve honed my leadership and organizational skills. But after years of living in stress-state & survival mode, I turned my own world upside down through personal transformation & transitioned into coaching to help others discover their true potential.

I’ve invested in extensive training and certifications in health, life, and business coaching, including from Health Coach Institute, Niurka’s Supreme Influence, NLP, and Hypnotherapy. I’ve also studied subjects and certified in subjects like Energy Medicine, Ho'oponopono, Reiki, & CBT to bring a holistic approach to the work I do with my clients.

Through personal experiences, like overcoming chronic migraines, and suffering in codependent relationship, I discovered the importance of vitality, sovereignty, and self-care. This led me to create my signature programs, like

Fearful to Fearless: The Complete Mind Reprogramming System™,

where I help women reclaim their confidence and finally step into their full power.

The TLC Evolution™: Empowerment Through Transformation

At the heart of my work is The TLC Evolution™, a system that helps women transform their mindsets, embrace their confidence, and

thrive in all areas of life.

In all my programs, I guide women through a process of self-discovery, helping them:

Reprogram their minds to overcome self-doubt

Find clarity in what they truly want and how to get it

Embody their confidence and finally feel heard, respected, and valued.

I want you to feel energized, alive, and in control of your destiny. It’s all about finding your own individual formula to health and vitality, knowing your worth, and having the confidence to show up as your most authentic self.

Co-Author of

"Should I Stay Or Go? NAVIGATING THE GUTSY DECISION TO STAY

OR LEAVE YOUR PARTNER"

Order Your Copy

A potential pitfall of not knowing what you REALLY want, is staying in unhealthy relationships. This is exactly what happened in my life. I wasn't even aware that the relationship I was in had become abusive, because it happened slowly over time. I thought I wanted to "make it work" but as I gained evidence that things were only getting worse & I saw my boundaries being trampled on, I realized that what I wanted most was Inner Peace. Becoming aware of my deepest desires changed EVERYTHING!

Read my story

What Makes Me Different

I don’t just talk the talk—I walk the walk. I’ve lived through my own

transformation, and I’m here to guide you through yours.

My unique approach integrates everything I’ve learned:

Health and vitality (Hello, 14 Day Cleanse that changed my life!)

Mindset transformation through reprogramming

Holistic life strategies that cover relationships, health, and business

I’m not here to offer a one-size-fits-all solution.

My goal is to help you discover your own path

to vitality and confidence.

Let’s Get Personal – A Little About Me

When I’m not working with amazing clients or crafting the next transformational course, you’ll find me at home in Okotoks, Alberta, living my best life surrounded by my incredible husband who truly is my life partner, Neil. And our princess puppy, Sophia Maria. I have two towering adult sons, two sweet step-boys, and an amazing community of people who support me in every area of life. You could say my life is a mix of high-quality relationships, delicious food, and lots of laughter.

I love diving into personality quizzes, reading multiple books at once, & binging on health & science & human behavior-based experts on YouTube (currently obsessed with NCI by Chase Hughes), I'm continually learning to better support those I coach and because I JUST LOVE LEARNING! (My husband affectionately calls me a nerd.)

My vibe is simple:

warmth, genuine connection, and continuous growth. I believe in being authentic, vulnerable,

and always curious—which is why I encourage my clients to embrace the same approach.

When people are truly confident,

they no longer:

Beat themselves up for mistakes
Feel like they don’t even know what they want
Compare themselves to everyone else
Doubt themselves and their ability to accomplish their goals
Allow other people’s needs to overshadow their own needs
Ask everyone else what they think when making a decision
Experience debilitating anxiety, overwhelm or depression
Second guess their decisions
See themselves as low importance compared to others
Leave important decisions up to others so they can avoid disappointing them
Need everyone to see them a certain way
Have to control circumstances or outcomes

I Want To Help Everyone Stop Suffering & Live Their Own Heaven On Earth!

I Found What I Want To Be When I Grow Up!

I'll never forget the first time that I saw Transformational Coaching being demonstrated LIVE by my mentor on stage in front of hundreds of people. I knew in that moment what I was born to do.

I want everyone to experience the same changes I have experienced, but in your own way that is meaningful to you. And now I know how to facilitate long-lasting behavior change in others after investing tens of thousands of dollars and thousands of hours of learning.